Cleveland, Oh And Boston, Ma - 28 April, 2004 -

SparkleWash International and Insight Direct, Inc. announced today the signing of a licensing and services agreement making ServiceCEO the exclusive software solution for SparkleWash and providing each franchise owner a full suite of training and technical support services. “Insight Direct offered us a partnership model that delivered their software, training and technical support services directly to our franchise owners,” said Michael Klavora, President, SparkleWash International. “By partnering with Insight Direct, SparkleWash can use technology as a powerful recruitment tool and provide our existing franchise owners with the opportunity to drive efficiencies and grow their businesses.” SparkleWash headquarters’ staff evaluated ServiceCEO for three months to ensure that ServiceCEO met all corporate and franchise owner requirements. Headquarters then worked closely with Insight Direct to develop a standard template database so each franchisee would have ServiceCEO pre-configured to the unique way in which SparkleWash businesses operate. The result is a turnkey franchise solution that allows Insight Direct to get each SparkleWash owner up and running with ServiceCEO quickly and decrease the costs of ongoing training and technical support. “We are happy to welcome SparkleWash franchisee owners to our family of customers,” said Robin T. Miller, VP Business Development, Insight Direct. “By entering into a services agreement, Mr. Klavora has done more than just offer his franchisees a great software solution; he’s given each owner and their staff direct access to Insight’s wide array of technical and field service experts who are dedicated to helping businesses grow using the latest in technology.” ServiceCEO controls the entire job cycle from estimating, scheduling, dispatching and work orders to back office processing of wireless field response updates, job costing, invoicing and accounts receivable. In addition, ServiceCEO provides robust customer relationship management, service contract/warranty tracking and inventory control along with employee job performance tracking, equipment assignment, commission calculations and payroll. ServiceCEO also integrates into one easy-to-use system the applications every office manager/dispatcher needs to manage their field service operation: Crystal Reports for management reporting, QuickBooks for general ledger accounting, Microsoft MapPoint for route optimization and mapping, Microsoft Outlook for e-mailing of customers and field service personnel, and Microsoft Word for marketing mail merge activities. About SparkleWash International Established in 1965, SparkleWash International is the world's leading power wash franchise with 75 offices in Canada, Japan, South Korea, Taiwan and the United States. SparkleWash serves the transportation, residential, industrial and commercial industries providing onsite power washing and restoration services, specializing in decks, wood siding, stone, aluminum and steel siding, trucks and heavy equipment, concrete and brick floors and walls, and manufacturing plants. Based in Cleveland, Ohio, SparkleWash can be reached at (800) 321-0770 or online at www.sparklewash.com. About Insight Direct Insight Direct develops and markets ServiceCEO, recognized as the Field Service Management standard for small and medium-sized businesses. Since the introduction of its first-generation product in 1997, Insight Direct has sold its software in more than 15 countries to over 2,000 customers, including COIT Services, MilliCare Commercial Carpet Care, Service Brands International, SparkleWash and Unilever. For more information on this Boston-based company, visit www.insightdirect.com or call 800.471.4200.

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