Garden Grove, California - 10 February, 2004 -

Money Mailer, a quality leader in the $49 billion direct mail industry, reaches a milestone 25th year as they plan on mailing over 140 million envelopes to 17.5 million homes throughout the United States. The direct mail industry has seen a tremendous amount of change over the past quarter-century including the advent of the Internet and on-line advertising. Regardless of technology and a variety of new advertising mediums, Money Mailer has continued to expand business and was recently ranked #1 for “Advertising Franchises” according to Entrepreneur Magazine for 2004. “We have received a tremendous amount of support over the years from the millions of consumers who receive our mailings and thousands of local businesses who see the value in our product and services,” said Godfred Otuteye, president and CEO of Money Mailer. Otuteye has been a major factor in the steady growth and expansion of Money Mailer over the past 4 years since joining the franchise as president in February 1999. Since stepping into the leadership role, Otuteye has been integral in achieving the rate of growth and success of the company, its stakeholders, the Money Mailer employees, franchisees, and advertiser clients. One of the major differences of Money Mailer and the variety of competition is their 6x9 four-color advertisements in the trademark red, white and blue envelopes. This bold move in 1984 became the turning point for Money Mailer’s success by freeing up an additional 67 percent more space for advertisers compared to the traditional letter-sized envelopes that are used by many others in the industry. "It has always been one of our goals to provide the best products and services to help grow our client's business and in turn this innovation provides a tremendous growth opportunity for our entire franchise system," added Otuteye. Attracting over 275 franchisees nationwide, Money Mailer provides prospective franchisees one of the most attractive opportunities in the industry. Money Mailer’s new “Accelerated Development Program” (in participating areas) provides a host of benefits, including: Up to 100 "free" ads with Money Mailer absorbing 100 percent of all costs including postage, printing, royalties and art; a $10,000 value not including the free printing. The waiver of Royalties for the first 10 zones mailed (1 zone = 10,000 mailed households); up to a $4,500 value. Guaranteed minimum cross sales for their first 3 mailings up to a $2,800 value. “Congratulations to Money Mailer on its 25th Anniversary. We have used Money Mailer for many years because we have found their envelope to be a very cost effective way to generate new customers and re-activate old ones. We wish Money Mailer many more years of success,” said Dan Cassidy, Marketing Director for Lenox Collections, a Money Mailer client since 1994. Since 1889, Lenox has created gifts, tableware, and collectibles for people across America. Money Mailer works with both local and national businesses and organizations throughout the United States. Some additional national Money Mailer account clients include: Earthlink, 1-800-Contacts, Checks Unlimited, Information Products, and the Danone Group. “Celebrating our 25th Anniversary is a testament to the longevity of our business model, the hundreds of employees that have contributed to our national growth, and is truly measurable by the success that our clients have endured as a result of using our products and services,” concluded Otuteye. About Money Mailer Money Mailer, Entrepreneur Magazine’s #1 advertising service/direct mail franchise for 2004, is a quality leader in the $49 billion direct mail industry. With over 275 franchises nationwide, Money Mailer serves over 195 categories of local businesses, mails over 140 million envelopes, and services over 30,000 advertisers with its core product each year. Celebrating its 25th anniversary, Money Mailer accomplishes its goals by remaining committed to its mission since 1979: “To help businesses get and keep more customers and to help consumers save money every day.” Money Mailer is currently licensing new franchise territories.

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