- 21 September, 2006 -

Home Instead Senior Care, the world's largest provider of non-medical and companionship services to older adults, has expanded into Spain and Taiwan. The company now has a presence in 10 countries: the United States, Canada, Japan, Portugal, Australia, the United Kingdom, New Zealand, Ireland, Taiwan and Spain. "The aging population is creating enormous economic and social challenges for many governments. At the same time, emerging international entrepreneurs are looking for a new type of business that will truly benefit society," said Yoshino Nakajima, Vice President of International Development at Home Instead Senior Care. "Home Instead Senior Care is uniquely positioned to satisfy the entrepreneurs' desire to identify strong business concepts while making a positive impact on the society of their home countries." In Spain, the Home Instead Senior Care master franchisees are Jose Marin and Carlos Martin. The two have extensive experience in franchising and have successfully developed a number of businesses including Prontowash, Action International and Contours Express. Luis Vivanco will serve as the CEO of Home Instead Senior Care in Spain and will be responsible for expanding the company's franchise system throughout the country. The China Chemical and Pharmaceutical Company (CCPC), through its newly-formed Chunghwa Biomedical Technology Corporation (CBT), will serve as the Home Instead Senior Care master franchisee in Taiwan. CCPC is the leading pharmaceutical company in the Taiwanese market and has diversified into the provision of high quality home care services for seniors. Home Instead Senior Care's proven international business model has allowed for the development of four master franchises in the Pacific Rim, four in Western Europe and two in North America. There are currently more than 650 franchises worldwide, and that number continues to grow at an annual double digit rate. "Home Instead Senior Care is now expert at customizing our international business model for new countries," Nakajima said. "We are able to adapt services, business systems and labor requirements in order to meet the needs of everyone involved." Based in Omaha, Nebraska, Home Instead Senior Care's worldwide network of franchises offers a variety of non-medical home care and companionship services including shopping, meal preparation, light housekeeping, errands, medical reminders, personal care and Alzheimer's care.

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