Start-Up Costs and Fees |
||
| The Max Challenge | Planet Fitness | |
| Investment | 131868 - 280592 | 968100 - 4113000 |
| Franchise Fee | ||
| Royalty Fee | 6% | 7% of Gross Membership Fees |
| Advertising Fee | 2% | 9% |
| Year Founded | 2011 | 1992 |
| Year Franchised | 2013 | 2003 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| The Max Challenge | Planet Fitness | |
| Experience | ||
Financing Options |
||
| The Max Challenge | Planet Fitness | |
| Franchise Fees | No | |
| Start-up Costs | No | |
| Equipment | No | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| The Max Challenge | Planet Fitness | |
| Training | On-The-Job Training: 18 hours Classroom Training: 40 hours Additional Training: Ongoing virtual training | * Available at headquarters: 2 weeks * At franchisee's location: as needed |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | * Newsletter * Meetings * Toll-free phone line * Grand opening * Internet * Security/safety procedures * Field operations/evaluations * Purchasing cooperatives |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | * Co-op advertising * Ad slicks * Regional advertising |
| Operations | Absentee Ownership Allowed Number of Employees Required to Run: 2 | * 40% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) |
Expansion Plans |
||
| The Max Challenge | Planet Fitness | |
| US Expansion | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming | |
| Canada Expansion | ||
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| The Max Challenge | |
| Planet Fitness | |
| Franchise Fee | |
| The Max Challenge | |
| Planet Fitness | |
| Royalty Fee | |
| The Max Challenge | 6% |
| Planet Fitness | 7% of Gross Membership Fees |
| Advertising Fee | |
| The Max Challenge | 2% |
| Planet Fitness | 9% |
| Year Founded | |
| The Max Challenge | 2011 |
| Planet Fitness | 1992 |
| Year Franchised | |
| The Max Challenge | 2013 |
| Planet Fitness | 2003 |
| Term Of Agreement | |
| The Max Challenge | |
| Planet Fitness | 10 years |
| Renewal Fee | |
| The Max Challenge | |
| Planet Fitness | |
Business Experience Requirements |
|
| Experience | |
| The Max Challenge | |
| Planet Fitness | |
Financing Options |
|
| Franchise Fees | |
| The Max Challenge | |
| Planet Fitness | |
| Start-up Costs | |
| The Max Challenge | |
| Planet Fitness | |
| Equipment | |
| The Max Challenge} | |
| Planet Fitness | |
| Inventory | |
| The Max Challenge | |
| Planet Fitness | |
| Receivables | |
| The Max Challenge | |
| Planet Fitness | |
| Payroll | |
| The Max Challenge | |
| Planet Fitness | |
Training & Support |
|
| Training | |
| The Max Challenge | On-The-Job Training: 18 hours Classroom Training: 40 hours Additional Training: Ongoing virtual training |
| Planet Fitness | * Available at headquarters: 2 weeks * At franchisee's location: as needed |
| Support | |
| The Max Challenge | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Planet Fitness | * Newsletter * Meetings * Toll-free phone line * Grand opening * Internet * Security/safety procedures * Field operations/evaluations * Purchasing cooperatives |
| Marketing | |
| The Max Challenge | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Planet Fitness | * Co-op advertising * Ad slicks * Regional advertising |
| Operations | |
| The Max Challenge | Absentee Ownership Allowed Number of Employees Required to Run: 2 |
| Planet Fitness | * 40% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) |
Expansion Plans |
|
| US Expansion | |
| The Max Challenge | |
| Planet Fitness | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| Canada Expansion | |
| The Max Challenge | |
| Planet Fitness | |
| International Expansion | |
| The Max Challenge | |
| Planet Fitness | |