The HomeMag vs The Scout Guide Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of The HomeMag vs The Scout Guide including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  The HomeMag The Scout Guide
Investment 250000 - 350000 63500 - 70000
Franchise Fee
Royalty Fee 6% 10%
Advertising Fee
Year Founded 2002 2011
Year Franchised 2006 2013
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  The HomeMag The Scout Guide
Experience The Ideal Candidate Will Have * Strong Business and/or business-to-business sales experience * Desire and Talent to lead an Effective and Productive Team * Working and Applicable Knowledge of your Desired Market * A Full-time Commitment to your Success * The Commitment to follow our very Successful and Proven Systems

Financing Options

  The HomeMag The Scout Guide
 
Franchise Fees
Start-up Costs
Equipment
Inventory
Receivables
Payroll

Training & Support

  The HomeMag The Scout Guide
Training No publishing experience is required; we train your entire team at our Franchise Support Center and in your Protected Market. We even help you hire your personnel and find the right office space. Classroom Training: 15 hours
Support Vendors are in Place your Printers are pre-negotiated with nationally managed pricing and Quality Control. The US Postal Service is ready with your National Account status and pre-arranged postal discounts. All other Vendors including Call-Tracking, CRM/SFA system, Residential List, and a few others are in place, pre-negotiated, and waiting for you. We're involved with you from day one throughout the life of your magazine. From the initial training to your first issue and throughout every magazine thereafter, we'll be involved along the way. Our industry leading support team works with you to ensure that every Ad is created to generate leads every Issue. Our job is to Support your efforts, and that includes keeping you on task toward producing the biggest and best magazine possible month after month. We develop marketing collateral, your web presence, digital magazines, new-hire and personnel management techniques, and we also work and refine your mailing lists, your call-tracking system, and provide regularly scheduled email campaigns on your behalf to name a few. Newsletter Meetings/Conventions Grand Opening Online Support Field Operations
Marketing National Media Regional Advertising Social media SEO Email marketing
Operations

Expansion Plans

  The HomeMag The Scout Guide
US Expansion Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion
International Expansion

Start-Up Costs and Fees Mobile

Investment
The HomeMag
The Scout Guide
Franchise Fee
The HomeMag
The Scout Guide
Royalty Fee
The HomeMag 6%
The Scout Guide 10%
Advertising Fee
The HomeMag
The Scout Guide
Year Founded
The HomeMag 2002
The Scout Guide 2011
Year Franchised
The HomeMag 2006
The Scout Guide 2013
Term Of Agreement
The HomeMag 10 years
The Scout Guide
Renewal Fee
The HomeMag $5,000
The Scout Guide


Business Experience Requirements

Experience
The HomeMag The Ideal Candidate Will Have * Strong Business and/or business-to-business sales experience * Desire and Talent to lead an Effective and Productive Team * Working and Applicable Knowledge of your Desired Market * A Full-time Commitment to your Success * The Commitment to follow our very Successful and Proven Systems
The Scout Guide

Financing Options

 
Franchise Fees
The HomeMag
The Scout Guide
Start-up Costs
The HomeMag
The Scout Guide
Equipment
The HomeMag}
The Scout Guide
Inventory
The HomeMag
The Scout Guide
Receivables
The HomeMag
The Scout Guide
Payroll
The HomeMag
The Scout Guide

Training & Support

Training
The HomeMag No publishing experience is required; we train your entire team at our Franchise Support Center and in your Protected Market. We even help you hire your personnel and find the right office space.
The Scout Guide Classroom Training: 15 hours
Support
The HomeMag Vendors are in Place your Printers are pre-negotiated with nationally managed pricing and Quality Control. The US Postal Service is ready with your National Account status and pre-arranged postal discounts. All other Vendors including Call-Tracking, CRM/SFA system, Residential List, and a few others are in place, pre-negotiated, and waiting for you. We're involved with you from day one throughout the life of your magazine. From the initial training to your first issue and throughout every magazine thereafter, we'll be involved along the way. Our industry leading support team works with you to ensure that every Ad is created to generate leads every Issue. Our job is to Support your efforts, and that includes keeping you on task toward producing the biggest and best magazine possible month after month. We develop marketing collateral, your web presence, digital magazines, new-hire and personnel management techniques, and we also work and refine your mailing lists, your call-tracking system, and provide regularly scheduled email campaigns on your behalf to name a few.
The Scout Guide Newsletter Meetings/Conventions Grand Opening Online Support Field Operations
Marketing
The HomeMag
The Scout Guide National Media Regional Advertising Social media SEO Email marketing
Operations
The HomeMag
The Scout Guide

Expansion Plans

US Expansion
The HomeMag
The Scout Guide Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion
The HomeMag
The Scout Guide
International Expansion
The HomeMag
The Scout Guide