True Value Rental became the first national co-op to focus on the profit potential of the rental industry with the acquisition of our rental division in 1984, True Value Rental became the first USA co-op to focus on the profit potential of the rental industry. As an independent owner we offered rental dealers substantial buying power and a licensed program with more benefits than were offered by single groups within the industry. Taylor Rental Center and Grand Rental Station are registered trademarks of True Value Rental . Each of these freestanding rental operations offer unique merchandising concepts. Their progressive programs have been developed using industry best practices that set the benchmark for excellence. As a leader in the general equipment rental industry, True Value Rental has a positive vision of the future. We strive to enhance and expand the value of each rental location by establishing a culture and operational system committed to offering superior products and outstanding customer service.