Taco Bell vs Cocina Mexican Grill Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Taco Bell vs Cocina Mexican Grill including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  Taco Bell Cocina Mexican Grill
Investment 152250 - 3049100 191600 - 239400
Franchise Fee 0
Royalty Fee 5.50% 5%
Advertising Fee 4.25% 3%
Year Founded 1962 2003
Year Franchised 1964 2008
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  Taco Bell Cocina Mexican Grill
Experience Multi-unit Operations Background Restaurant, retail and/or gas convenience experience Geographically Desirable Open to locate in a strategic market and have local market knowledge Experience/skills Run a successfull business, with p/l responsibility, and development experience Team Builder Experience in staffing and retaining employees, demonstrated leadership skills A culture fit with taco bell Commitment to world class operations with strong recognition mindset Financial Strength Minimum of $750,000 liquid assets and $1,500,000 net worth

Financing Options

  Taco Bell Cocina Mexican Grill
 
Franchise Fees No
Start-up Costs No
Equipment No
Inventory No
Receivables No
Payroll No

Training & Support

  Taco Bell Cocina Mexican Grill
Training Available at headquarters, Additional training available Training will be provided without charge for up to 2 people at a location chosen by the Franchisor for 15 days and then for another 15 days at the Franchisee s chosen Restaurant location.
Support Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations
Marketing Co-op advertising, National media, Regional advertising
Operations Franchisees required to buy multiple units/master licenses Number of employees needed to run franchised unit: 25 Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators)

Expansion Plans

  Taco Bell Cocina Mexican Grill
US Expansion
Canada Expansion
International Expansion

Start-Up Costs and Fees Mobile

Investment
Taco Bell
Cocina Mexican Grill
Franchise Fee
Taco Bell
Cocina Mexican Grill
Royalty Fee
Taco Bell 5.50%
Cocina Mexican Grill 5%
Advertising Fee
Taco Bell 4.25%
Cocina Mexican Grill 3%
Year Founded
Taco Bell 1962
Cocina Mexican Grill 2003
Year Franchised
Taco Bell 1964
Cocina Mexican Grill 2008
Term Of Agreement
Taco Bell 20 years
Cocina Mexican Grill
Renewal Fee
Taco Bell
Cocina Mexican Grill


Business Experience Requirements

Experience
Taco Bell Multi-unit Operations Background Restaurant, retail and/or gas convenience experience Geographically Desirable Open to locate in a strategic market and have local market knowledge Experience/skills Run a successfull business, with p/l responsibility, and development experience Team Builder Experience in staffing and retaining employees, demonstrated leadership skills A culture fit with taco bell Commitment to world class operations with strong recognition mindset Financial Strength Minimum of $750,000 liquid assets and $1,500,000 net worth
Cocina Mexican Grill

Financing Options

 
Franchise Fees
Taco Bell No
Cocina Mexican Grill No
Start-up Costs
Taco Bell
Cocina Mexican Grill
Equipment
Taco Bell}
Cocina Mexican Grill
Inventory
Taco Bell
Cocina Mexican Grill
Receivables
Taco Bell
Cocina Mexican Grill
Payroll
Taco Bell
Cocina Mexican Grill

Training & Support

Training
Taco Bell Available at headquarters, Additional training available
Cocina Mexican Grill Training will be provided without charge for up to 2 people at a location chosen by the Franchisor for 15 days and then for another 15 days at the Franchisee s chosen Restaurant location.
Support
Taco Bell Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations
Cocina Mexican Grill
Marketing
Taco Bell Co-op advertising, National media, Regional advertising
Cocina Mexican Grill
Operations
Taco Bell Franchisees required to buy multiple units/master licenses Number of employees needed to run franchised unit: 25 Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators)
Cocina Mexican Grill

Expansion Plans

US Expansion
Taco Bell
Cocina Mexican Grill
Canada Expansion
Taco Bell
Cocina Mexican Grill
International Expansion
Taco Bell
Cocina Mexican Grill