Squeeze is a way better massage experience from the founders of Drybar. So, why did we start a massage business? Because we love making people feel good. And, we love massages (who doesn t?!). But, we found ourselves frustrated with the options out there: either mediocre discount establishments or overpriced spas ($250 for a massage? No, thank you!). Not to mention hard-to-book appointments, awkward checkout counters and massages that were never the right pressure. So, we built the brand and massage experience we longed for - Squeeze.