Start-Up Costs and Fees |
||
| Slumberland | Decorating Den Interiors | |
| Investment | 545500 - 1994000 | 52580 - 70355 |
| Franchise Fee | 0 | |
| Royalty Fee | 3% | 7-9% |
| Advertising Fee | 1% | |
| Year Founded | 1967 | 1969 |
| Year Franchised | 1977 | 1970 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Slumberland | Decorating Den Interiors | |
| Experience | General business experience Industry experience, marketing skills preferred, but not necessary; strong understanding of retail business and commitment to customer service | Decorating skills; people skills |
Financing Options |
||
| Slumberland | Decorating Den Interiors | |
| Franchise Fees | No | Yes |
| Start-up Costs | No | Yes |
| Equipment | No | No |
| Inventory | No | No |
| Receivables | No | No |
| Payroll | No | No |
Training & Support |
||
| Slumberland | Decorating Den Interiors | |
| Training | Ongoing both on site & at corporate office On-The-Job Training: 200+ hours Classroom Training: 26 hours | |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Purchasing cooperatives |
| Marketing | Slumberland Furniture's marketing philosophy combines convenient, high profile locations with name brand merchandise, high impact advertising, and a value-added approach to the customer. Advertising is a key component of our marketing strategy. Slumberland is a dominant advertiser and we strive to be #1 in top-of-mind-awareness for home furnishings. Another important element of our marketing philosophy is the value-added approach. We were one the first retailers to offer an extended comfort guarantee on mattresses, one part of our Mattress Plus program which includes: *60 night 100% comfort guarantee *Mattress removal option with delivery of a new set *Guaranteed low price: we won't be undersold! We are always seeking new ways to provide value to the customer to make Slumberland the store of choice in every market. Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | Co-op advertising, Ad slicks, National media, Regional advertising |
| Operations | Absentee Ownership Allowed Number of Employees Required to Run: 10 | Franchise can be run from home. 1% of all franchisees own more than one unit Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
||
| Slumberland | Decorating Den Interiors | |
| US Expansion | Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming, | |
| Canada Expansion | 0 | |
| International Expansion | Canada, |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Slumberland | |
| Decorating Den Interiors | |
| Franchise Fee | |
| Slumberland | |
| Decorating Den Interiors | |
| Royalty Fee | |
| Slumberland | 3% |
| Decorating Den Interiors | 7-9% |
| Advertising Fee | |
| Slumberland | 1% |
| Decorating Den Interiors | |
| Year Founded | |
| Slumberland | 1967 |
| Decorating Den Interiors | 1969 |
| Year Franchised | |
| Slumberland | 1977 |
| Decorating Den Interiors | 1970 |
| Term Of Agreement | |
| Slumberland | 10 years |
| Decorating Den Interiors | 10 years |
| Renewal Fee | |
| Slumberland | |
| Decorating Den Interiors | |
Business Experience Requirements |
|
| Experience | |
| Slumberland | General business experience Industry experience, marketing skills preferred, but not necessary; strong understanding of retail business and commitment to customer service |
| Decorating Den Interiors | Decorating skills; people skills |
Financing Options |
|
| Franchise Fees | |
| Slumberland | No |
| Decorating Den Interiors | No |
| Start-up Costs | |
| Slumberland | |
| Decorating Den Interiors | |
| Equipment | |
| Slumberland} | |
| Decorating Den Interiors | |
| Inventory | |
| Slumberland | |
| Decorating Den Interiors | |
| Receivables | |
| Slumberland | |
| Decorating Den Interiors | |
| Payroll | |
| Slumberland | |
| Decorating Den Interiors | |
Training & Support |
|
| Training | |
| Slumberland | Ongoing both on site & at corporate office On-The-Job Training: 200+ hours Classroom Training: 26 hours |
| Decorating Den Interiors | |
| Support | |
| Slumberland | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
| Decorating Den Interiors | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Purchasing cooperatives |
| Marketing | |
| Slumberland | Slumberland Furniture's marketing philosophy combines convenient, high profile locations with name brand merchandise, high impact advertising, and a value-added approach to the customer. Advertising is a key component of our marketing strategy. Slumberland is a dominant advertiser and we strive to be #1 in top-of-mind-awareness for home furnishings. Another important element of our marketing philosophy is the value-added approach. We were one the first retailers to offer an extended comfort guarantee on mattresses, one part of our Mattress Plus program which includes: *60 night 100% comfort guarantee *Mattress removal option with delivery of a new set *Guaranteed low price: we won't be undersold! We are always seeking new ways to provide value to the customer to make Slumberland the store of choice in every market. Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Decorating Den Interiors | Co-op advertising, Ad slicks, National media, Regional advertising |
| Operations | |
| Slumberland | Absentee Ownership Allowed Number of Employees Required to Run: 10 |
| Decorating Den Interiors | Franchise can be run from home. 1% of all franchisees own more than one unit Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
|
| US Expansion | |
| Slumberland | |
| Decorating Den Interiors | Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming, |
| Canada Expansion | |
| Slumberland | |
| Decorating Den Interiors | 0 |
| International Expansion | |
| Slumberland | |
| Decorating Den Interiors | Canada, |