Start-Up Costs and Fees |
||
| Rockin' Baja Lobster | California Tortilla | |
| Investment | 240400 - 1200000 | 378400 - 697000 |
| Franchise Fee | ||
| Royalty Fee | 5% | 5% |
| Advertising Fee | .5% local +2% Nat'l | |
| Year Founded | 1992 | 1995 |
| Year Franchised | 2004 | 1995 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Rockin' Baja Lobster | California Tortilla | |
| Experience | Industry experience General business experience | * A minimum of $1,000,000 net worth and $250,000 of liquid assets to invest in your California Tortilla franchise; * Experience in either the food/restaurant industry; and/or prior franchise experience; and/or prior business or management experience (whew!); * A passionate commitment to customer service; * A sound operating plan to manage your business; * A cultural fit with California Tortilla and a passion for Mexican food; * The willingness to learn and apply the California Tortilla Operating System. |
Financing Options |
||
| Rockin' Baja Lobster | California Tortilla | |
| Franchise Fees | No | |
| Start-up Costs | No | |
| Equipment | No | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| Rockin' Baja Lobster | California Tortilla | |
| Training | On-The-Job Training: 200 hours Classroom Training: 10 hours | |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | Co-op advertising, National media, Regional advertising | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations | International franchisees required to buy multiple units/master licenses; 100%% of all franchisees own more than one unit Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators) | Absentee Ownership Allowed Number of Employees Required to Run: 15 |
Expansion Plans |
||
| Rockin' Baja Lobster | California Tortilla | |
| US Expansion | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming | |
| Canada Expansion | 0 | |
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Rockin' Baja Lobster | |
| California Tortilla | |
| Franchise Fee | |
| Rockin' Baja Lobster | |
| California Tortilla | |
| Royalty Fee | |
| Rockin' Baja Lobster | 5% |
| California Tortilla | 5% |
| Advertising Fee | |
| Rockin' Baja Lobster | |
| California Tortilla | .5% local +2% Nat'l |
| Year Founded | |
| Rockin' Baja Lobster | 1992 |
| California Tortilla | 1995 |
| Year Franchised | |
| Rockin' Baja Lobster | 2004 |
| California Tortilla | 1995 |
| Term Of Agreement | |
| Rockin' Baja Lobster | 10 years |
| California Tortilla | 10 years |
| Renewal Fee | |
| Rockin' Baja Lobster | |
| California Tortilla | |
Business Experience Requirements |
|
| Experience | |
| Rockin' Baja Lobster | Industry experience General business experience |
| California Tortilla | * A minimum of $1,000,000 net worth and $250,000 of liquid assets to invest in your California Tortilla franchise; * Experience in either the food/restaurant industry; and/or prior franchise experience; and/or prior business or management experience (whew!); * A passionate commitment to customer service; * A sound operating plan to manage your business; * A cultural fit with California Tortilla and a passion for Mexican food; * The willingness to learn and apply the California Tortilla Operating System. |
Financing Options |
|
| Franchise Fees | |
| Rockin' Baja Lobster | No |
| California Tortilla | No |
| Start-up Costs | |
| Rockin' Baja Lobster | |
| California Tortilla | |
| Equipment | |
| Rockin' Baja Lobster} | |
| California Tortilla | |
| Inventory | |
| Rockin' Baja Lobster | |
| California Tortilla | |
| Receivables | |
| Rockin' Baja Lobster | |
| California Tortilla | |
| Payroll | |
| Rockin' Baja Lobster | |
| California Tortilla | |
Training & Support |
|
| Training | |
| Rockin' Baja Lobster | |
| California Tortilla | On-The-Job Training: 200 hours Classroom Training: 10 hours |
| Support | |
| Rockin' Baja Lobster | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
| California Tortilla | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | |
| Rockin' Baja Lobster | Co-op advertising, National media, Regional advertising |
| California Tortilla | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations | |
| Rockin' Baja Lobster | International franchisees required to buy multiple units/master licenses; 100%% of all franchisees own more than one unit Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators) |
| California Tortilla | Absentee Ownership Allowed Number of Employees Required to Run: 15 |
Expansion Plans |
|
| US Expansion | |
| Rockin' Baja Lobster | |
| California Tortilla | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| Canada Expansion | |
| Rockin' Baja Lobster | 0 |
| California Tortilla | |
| International Expansion | |
| Rockin' Baja Lobster | |
| California Tortilla | |