NO LONGER FRANCHISINGPortrait Avenue will fill a specialty in the representation business: It will be more upscale than J.C. Penney and Kmart picture studios yet less costly than most privately claimed representation shops. The normal cost for a bundle of photographs will be $120. Every store will include two representation studios, a conference zone, a children den and photograph preparing gear. Individuals will have the capacity to have their representation taken and prints made in 60 minutes. The organization is as yet tweaking the expenses, however Loyle said add up to cost - establishment charge, working capital and work out for the stores - is $135,000, which is a great deal not exactly the $250,000 to $350,000 it expenses to open a Moto Photo store.