Planet Fitness vs Eat the Frog Fitness Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Planet Fitness vs Eat the Frog Fitness including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
  Planet Fitness Eat the Frog Fitness
Investment 968100 - 4113000 522000 - 706500
Franchise Fee
Royalty Fee 7% of Gross Membership Fees 7%
Advertising Fee 9% 1%
Year Founded 1992 2015
Year Franchised 2003 2016
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements
  Planet Fitness Eat the Frog Fitness
Experience

Financing Options
  Planet Fitness Eat the Frog Fitness
 
Franchise Fees No
Start-up Costs No
Equipment No
Inventory No
Receivables No
Payroll No

Training & Support
  Planet Fitness Eat the Frog Fitness
Training * Available at headquarters: 2 weeks * At franchisee's location: as needed On-The-Job Training: 68 hours Classroom Training: 20 hours Additional Training: As needed
Support * Newsletter * Meetings * Toll-free phone line * Grand opening * Internet * Security/safety procedures * Field operations/evaluations * Purchasing cooperatives Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing * Co-op advertising * Ad slicks * Regional advertising Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations * 40% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) Number of Employees Required to Run: 6

Expansion Plans
  Planet Fitness Eat the Frog Fitness
US Expansion Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion Nationwide, Alberta, British Columbia, Manitoba, New Brunswick, Newfoundland, Northwest Territories, Nova Scotia, Nunavut, Ontario, Prince Edward Island, Quebec, Saskatchewan, Yukon Territory
International Expansion

Start-Up Costs and Fees Mobile
Investment
Planet Fitness
Eat the Frog Fitness
Franchise Fee
Planet Fitness
Eat the Frog Fitness
Royalty Fee
Planet Fitness 7% of Gross Membership Fees
Eat the Frog Fitness 7%
Advertising Fee
Planet Fitness 9%
Eat the Frog Fitness 1%
Year Founded
Planet Fitness 1992
Eat the Frog Fitness 2015
Year Franchised
Planet Fitness 2003
Eat the Frog Fitness 2016
Term Of Agreement
Planet Fitness 10 years
Eat the Frog Fitness
Renewal Fee
Planet Fitness
Eat the Frog Fitness


Business Experience Requirements
Experience
Planet Fitness
Eat the Frog Fitness

Financing Options
 
Franchise Fees
Planet Fitness No
Eat the Frog Fitness No
Start-up Costs
Planet Fitness
Eat the Frog Fitness
Equipment
Planet Fitness}
Eat the Frog Fitness
Inventory
Planet Fitness
Eat the Frog Fitness
Receivables
Planet Fitness
Eat the Frog Fitness
Payroll
Planet Fitness
Eat the Frog Fitness

Training & Support
Training
Planet Fitness * Available at headquarters: 2 weeks * At franchisee's location: as needed
Eat the Frog Fitness On-The-Job Training: 68 hours Classroom Training: 20 hours Additional Training: As needed
Support
Planet Fitness * Newsletter * Meetings * Toll-free phone line * Grand opening * Internet * Security/safety procedures * Field operations/evaluations * Purchasing cooperatives
Eat the Frog Fitness Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing
Planet Fitness * Co-op advertising * Ad slicks * Regional advertising
Eat the Frog Fitness Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations
Planet Fitness * 40% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators)
Eat the Frog Fitness Number of Employees Required to Run: 6

Expansion Plans
US Expansion
Planet Fitness Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Eat the Frog Fitness Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion
Planet Fitness
Eat the Frog Fitness Nationwide, Alberta, British Columbia, Manitoba, New Brunswick, Newfoundland, Northwest Territories, Nova Scotia, Nunavut, Ontario, Prince Edward Island, Quebec, Saskatchewan, Yukon Territory
International Expansion
Planet Fitness
Eat the Frog Fitness