Start-Up Costs and Fees |
||
| Mocha Delites | Ellianos Coffee Company | |
| Investment | 53500 - 232500 | 340000 - 575000 |
| Franchise Fee | 0 | |
| Royalty Fee | 5% | 5% |
| Advertising Fee | ||
| Year Founded | 2000 | 2002 |
| Year Franchised | 2001 | 2003 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Mocha Delites | Ellianos Coffee Company | |
| Experience | Industry experience General business experience Must have good customer service skills | |
Financing Options |
||
| Mocha Delites | Ellianos Coffee Company | |
| Franchise Fees | No | No |
| Start-up Costs | No | No |
| Equipment | No | No |
| Inventory | No | No |
| Receivables | No | No |
| Payroll | No | No |
Training & Support |
||
| Mocha Delites | Ellianos Coffee Company | |
| Training | ||
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | You are provided with an Ellianos Operations Manual which has the tools you need to help run your store "at your fingertips. On-going Support and Evaluations- We schedule periodic evaluations at your store to see if there are any areas in which we can help you improve operations. Financial and Operations Advice- You will have access to our Ellianos Corporate business professionals if you have any financial or operations questions. We continuously invest in finding new ways to save our franchisees money through more efficient operations. |
| Marketing | Co-op advertising | Logo and Branding Materials- Eliminates the need for the franchise owner to invest in essential but costly logos and corporate identity. Marketing Advice- Don’t know what to promote or how to attract customers? Our Marketing Director will be glad to help you put together your own marketing plan. Brand Identity- As the franchise grows, our brand awareness adds an enormous intangible asset to your store. |
| Operations | Franchisees required to buy multiple units/master licenses Number of employees needed to run franchised unit: 4 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | |
Expansion Plans |
||
| Mocha Delites | Ellianos Coffee Company | |
| US Expansion | Alabama, Florida, Georgia, Mississippi, North Carolina, South Carolina | |
| Canada Expansion | 0 | |
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Mocha Delites | |
| Ellianos Coffee Company | |
| Franchise Fee | |
| Mocha Delites | |
| Ellianos Coffee Company | |
| Royalty Fee | |
| Mocha Delites | 5% |
| Ellianos Coffee Company | 5% |
| Advertising Fee | |
| Mocha Delites | |
| Ellianos Coffee Company | |
| Year Founded | |
| Mocha Delites | 2000 |
| Ellianos Coffee Company | 2002 |
| Year Franchised | |
| Mocha Delites | 2001 |
| Ellianos Coffee Company | 2003 |
| Term Of Agreement | |
| Mocha Delites | 5 years |
| Ellianos Coffee Company | 5 years |
| Renewal Fee | |
| Mocha Delites | $10K |
| Ellianos Coffee Company | |
Business Experience Requirements |
|
| Experience | |
| Mocha Delites | Industry experience General business experience Must have good customer service skills |
| Ellianos Coffee Company | |
Financing Options |
|
| Franchise Fees | |
| Mocha Delites | No |
| Ellianos Coffee Company | No |
| Start-up Costs | |
| Mocha Delites | |
| Ellianos Coffee Company | |
| Equipment | |
| Mocha Delites} | |
| Ellianos Coffee Company | |
| Inventory | |
| Mocha Delites | |
| Ellianos Coffee Company | |
| Receivables | |
| Mocha Delites | |
| Ellianos Coffee Company | |
| Payroll | |
| Mocha Delites | |
| Ellianos Coffee Company | |
Training & Support |
|
| Training | |
| Mocha Delites | |
| Ellianos Coffee Company | |
| Support | |
| Mocha Delites | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations |
| Ellianos Coffee Company | You are provided with an Ellianos Operations Manual which has the tools you need to help run your store "at your fingertips. On-going Support and Evaluations- We schedule periodic evaluations at your store to see if there are any areas in which we can help you improve operations. Financial and Operations Advice- You will have access to our Ellianos Corporate business professionals if you have any financial or operations questions. We continuously invest in finding new ways to save our franchisees money through more efficient operations. |
| Marketing | |
| Mocha Delites | Co-op advertising |
| Ellianos Coffee Company | Logo and Branding Materials- Eliminates the need for the franchise owner to invest in essential but costly logos and corporate identity. Marketing Advice- Don’t know what to promote or how to attract customers? Our Marketing Director will be glad to help you put together your own marketing plan. Brand Identity- As the franchise grows, our brand awareness adds an enormous intangible asset to your store. |
| Operations | |
| Mocha Delites | Franchisees required to buy multiple units/master licenses Number of employees needed to run franchised unit: 4 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) |
| Ellianos Coffee Company | |
Expansion Plans |
|
| US Expansion | |
| Mocha Delites | |
| Ellianos Coffee Company | Alabama, Florida, Georgia, Mississippi, North Carolina, South Carolina |
| Canada Expansion | |
| Mocha Delites | |
| Ellianos Coffee Company | 0 |
| International Expansion | |
| Mocha Delites | |
| Ellianos Coffee Company | |