Start-Up Costs and Fees |
||
| Mexicali Rosa's | Desert Moon-Fresh Mexican Grille | |
| Investment | 250000 - 800000 | 264500 - 454000 |
| Franchise Fee | 0 | |
| Royalty Fee | 4% of net sales | 5% |
| Advertising Fee | ||
| Year Founded | 1977 | 1992 |
| Year Franchised | 1986 | 1999 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Mexicali Rosa's | Desert Moon-Fresh Mexican Grille | |
| Experience | Industry experience | |
Financing Options |
||
| Mexicali Rosa's | Desert Moon-Fresh Mexican Grille | |
| Franchise Fees | No | |
| Start-up Costs | Yes | |
| Equipment | Yes | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| Mexicali Rosa's | Desert Moon-Fresh Mexican Grille | |
| Training | ||
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | |
| Operations | 66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | |
Expansion Plans |
||
| Mexicali Rosa's | Desert Moon-Fresh Mexican Grille | |
| US Expansion | Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming, | |
| Canada Expansion | 0 | |
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Mexicali Rosa's | |
| Desert Moon-Fresh Mexican Grille | |
| Franchise Fee | |
| Mexicali Rosa's | |
| Desert Moon-Fresh Mexican Grille | |
| Royalty Fee | |
| Mexicali Rosa's | 4% of net sales |
| Desert Moon-Fresh Mexican Grille | 5% |
| Advertising Fee | |
| Mexicali Rosa's | |
| Desert Moon-Fresh Mexican Grille | |
| Year Founded | |
| Mexicali Rosa's | 1977 |
| Desert Moon-Fresh Mexican Grille | 1992 |
| Year Franchised | |
| Mexicali Rosa's | 1986 |
| Desert Moon-Fresh Mexican Grille | 1999 |
| Term Of Agreement | |
| Mexicali Rosa's | |
| Desert Moon-Fresh Mexican Grille | 15 years |
| Renewal Fee | |
| Mexicali Rosa's | |
| Desert Moon-Fresh Mexican Grille | |
Business Experience Requirements |
|
| Experience | |
| Mexicali Rosa's | |
| Desert Moon-Fresh Mexican Grille | Industry experience |
Financing Options |
|
| Franchise Fees | |
| Mexicali Rosa's | |
| Desert Moon-Fresh Mexican Grille | |
| Start-up Costs | |
| Mexicali Rosa's | |
| Desert Moon-Fresh Mexican Grille | |
| Equipment | |
| Mexicali Rosa's} | |
| Desert Moon-Fresh Mexican Grille | |
| Inventory | |
| Mexicali Rosa's | |
| Desert Moon-Fresh Mexican Grille | |
| Receivables | |
| Mexicali Rosa's | |
| Desert Moon-Fresh Mexican Grille | |
| Payroll | |
| Mexicali Rosa's | |
| Desert Moon-Fresh Mexican Grille | |
Training & Support |
|
| Training | |
| Mexicali Rosa's | |
| Desert Moon-Fresh Mexican Grille | |
| Support | |
| Mexicali Rosa's | |
| Desert Moon-Fresh Mexican Grille | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives |
| Marketing | |
| Mexicali Rosa's | |
| Desert Moon-Fresh Mexican Grille | Co-op advertising, Ad slicks, Regional advertising |
| Operations | |
| Mexicali Rosa's | |
| Desert Moon-Fresh Mexican Grille | 66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) |
Expansion Plans |
|
| US Expansion | |
| Mexicali Rosa's | |
| Desert Moon-Fresh Mexican Grille | Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming, |
| Canada Expansion | |
| Mexicali Rosa's | 0 |
| Desert Moon-Fresh Mexican Grille | |
| International Expansion | |
| Mexicali Rosa's | |
| Desert Moon-Fresh Mexican Grille | |