Max Muscle

About Max Muscle
Joe Wells founded Max Muscle in 1991. Joe's success stems from his college degree in business and marketing combined with his long-standing passion for weight training and nutrition. After being introduced to amino acids for muscle recovery by the late Lyle Alzado, Joe's teammate on the L.A. Raiders, Joe was inspired to formulate one of the first low molecular amino acid formulas for athletes. His formula quickly became the #1 selling sports nutrition amino acid in the country. Today, Joe stands at the helm of the rapidly growing Max Muscle empire, a leader in the production of high quality sports nutrition products and the country's fastest growing sport nutrition retail chain. JOE WELLS AND SEAN GREENE - ENTREPRENEUR OF THE YEAR, 1998 as VOTED BY THE ACADEMY OF BODYBUILDING FITNESS AND SPORTS FOR THE CONTRIBUTIONS THEY HAVE MADE IN THE FITNESS INDUSTRY Sean Greene joined forces with Joe Wells as President of Max Muscle in 1994. Sean earned his bachelor's degree in exercise physiology with an emphasis in human nutrition and a minor in business management from the University of Florida. Also fueled by a passion for fitness and nutrition, Sean won numerous amateur bodybuilding titles and assisted top professors in exercise testing and cutting-edge research in exercise performance. Sean has also developed and implemented corporate wellness programs for many of San Diego's largest companies, including General Dynamics, and has trained with many top professional bodybuilders and athletes. A leader in the sports nutrition industry since 1991, Max Muscle produces and distributes its own line of popular high-quality sports nutrition supplements as well as a complete line of workout and casual wear for today's active consumer. Max Muscle products are marketed through the company's national network of stores, as well as through a broader distribution base world-wide. The Max Muscle brand has earned a reputation for producing and selling superior and reliable quality products within the sports nutrition industry.

Vitamins & Supplements Opportunities

Below is a quick comparison of Max Muscle against other Full Service Restaurant franchises and business opportunities. For an in depth comparison of Max Muscle with another opportunity including start-up costs and fees, business experience requirements, training & support and financing options click on the name of the company to view the detailed comparison.
Franchise
Franchise Fee
Royalty
Advertising Fee
Development Costs
39500 - 50000
4.50%
Up to 1%
237900 - 398400
25000 - 25000
5%
95000 - 175000
30000 - 30000
8-9%
188450 - 406250
25000 - 25000
5%
1%
92744 - 185344
0
167850 - 381000
55000 - 55000
116300 - 517700
0
100000 - 100000
35000 - 35000
6%
2%local + 2%Co-op
150000 - 999999
20000 - 20000
112000 - 207795
25000 - 25000
50000 - 75000
25000 - 25000
5%
1%
189953 - 269856
45000 - 45000
157902 - 339402
25000 - 25000
5%
125000 - 160000
TMC
15000 - 15000
20000 - 30000
0
299 - 999999
39000 - 39000
7%
2%
170100 - 320250
75000 - 75000
0
0
15963880 - 46738600
30000 - 30000
4-7%
229100 - 261200

Equipment & Apparel Opportunities

Below is a quick comparison of Max Muscle against other Full Service Restaurant franchises and business opportunities. For an in depth comparison of Max Muscle with another opportunity including start-up costs and fees, business experience requirements, training & support and financing options click on the name of the company to view the detailed comparison.
Franchise
Franchise Fee
Royalty
Advertising Fee
Development Costs
35000 - 35000
5%
201600 - 640300
30000 - 30000
75000 - 150000
33000 - 33000
6%
3%
150000 - 300000
25000 - 35000
6%
4%
149800 - 422500
24995 - 24995
40995 - 72395
50000 - 50000
3%
348000 - 531800
40000 - 40000
40% of membership fees
2.5%of fees
494650 - 967100
20000 - 50000
5%-8%
2%
28300 - 93610
34000 - 34000
3 - 3.5%
411850 - 647750
50000 - 50000
5%
3%
800000 - 1870000
39000 - 39000
3%
537000 - 774000
0
25000 - 50000
25000 - 25000
5%
1K/yr
282900 - 393900
29500 - 29500
5%
203000 - 399667
30000 - 30000
4%
155500 - 536700
29500 - 29500
5%
190000 - 250000
30000 - 30000
6%
66250 - 354000
11500 - 27500
8%
15455 - 38970
25000 - 25000
$100/month
250000 - 250000
0
73500 - 999999
20000 - 20000
3%
1%
114200 - 534000
25000 - 25000
100000 - 200000
22000 - 22000
6%
2%
150000 - 150000