Start-Up Costs and Fees |
||
| Mara's Cafe and Bakery | COBS Bread | |
| Investment | 0 - 0 | 400000 - 750000 |
| Franchise Fee | ||
| Royalty Fee | 5% | 7% |
| Advertising Fee | 2% local + 1% Nat'l | 3% |
| Year Founded | 1984 | 2003 |
| Year Franchised | 2004 | 2006 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Mara's Cafe and Bakery | COBS Bread | |
| Experience | We are seeking motivated owner-operators with solid restaurant operating experience to join our system. In exchange, we will provide the tools and training you need to run your own Mara's Caf & Bakery location. We do, of course, also expect that you have the right amount of capital to invest in the franchise. | |
Financing Options |
||
| Mara's Cafe and Bakery | COBS Bread | |
| Franchise Fees | ||
| Start-up Costs | ||
| Equipment | ||
| Inventory | ||
| Receivables | ||
| Payroll | ||
Training & Support |
||
| Mara's Cafe and Bakery | COBS Bread | |
| Training | Franchise owners and their key management staff will receive at least two weeks and up to three weeks of training, including both classroom and on-the-job training. | Throughout the 16 week training program, our training consultants will teach you everything you need to know about managing your COBS Bread bakery. This includes how to monitor and manage operations and finance, the full baking process, production planning, stock control, marketing, managing staff and wages, performance and recruitment management, occupational health and safety, and more, including: * Product knowledge and handling. * Bakery team training and customer service. * Marketing and promotions. * Purchasing and inventory control. * Effective management practices. * Bakery staff development. The COBS Bread Franchise Training Program takes place in a bakery environment, at designated bakery locations. It is conducted over three months, following a three week orientation. During this time potential franchisees acquire the necessary competencies required to operate a COBS Bread bakery. In addition to this, they attend off-site additional training on an ongoing basis when the need arises. |
| Support | Your team will receive five days of onsite help at your own location around the time of your grand opening. You will have access to all Mara's Caf & Bakery trademarks, recipes and supply chains, and our unique operational procedures. And, we'll provide you with a copy of our confidential operations manual to help you run your caf properly. | COBS Bread train franchisees to operate their business at a profit, offer experienced 'hands-on' group management, proven business procedures and systems. To meet the changing demands of customers, COBS Bread continues to enhance systems, policies, departmental structures and guidelines, to provide franchisees with more streamlined, relevant and timely support. |
| Marketing | The COBS Bread brand is distinctive - from the delightful service to the high quality freshly baked breads day after day. ‘Real people' baking ‘real bread' while demonstrating ‘real delight,' is the cornerstone of our group marketing strategy. Parent company Bakers Delight, has a strong, recognisable brand. COBS Bread is closely aligned with the Bakers Delight brand, leveraging existing brand awareness. Over time the COBS Bread brand will become more recognisable and continue to grow. Strategic marketing support is offered in the areas of advertising, media, design, product, pricing, public relations, merchandising and market research. Franchisees also have the flexibility to conduct campaigns at a local level. Local marketing supports corporate strategies, leveraging the advertising dollar. | |
| Operations | ||
Expansion Plans |
||
| Mara's Cafe and Bakery | COBS Bread | |
| US Expansion | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming | |
| Canada Expansion | ||
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Mara's Cafe and Bakery | |
| COBS Bread | |
| Franchise Fee | |
| Mara's Cafe and Bakery | |
| COBS Bread | |
| Royalty Fee | |
| Mara's Cafe and Bakery | 5% |
| COBS Bread | 7% |
| Advertising Fee | |
| Mara's Cafe and Bakery | 2% local + 1% Nat'l |
| COBS Bread | 3% |
| Year Founded | |
| Mara's Cafe and Bakery | 1984 |
| COBS Bread | 2003 |
| Year Franchised | |
| Mara's Cafe and Bakery | 2004 |
| COBS Bread | 2006 |
| Term Of Agreement | |
| Mara's Cafe and Bakery | 10 years |
| COBS Bread | 10 years |
| Renewal Fee | |
| Mara's Cafe and Bakery | |
| COBS Bread | |
Business Experience Requirements |
|
| Experience | |
| Mara's Cafe and Bakery | We are seeking motivated owner-operators with solid restaurant operating experience to join our system. In exchange, we will provide the tools and training you need to run your own Mara's Caf & Bakery location. We do, of course, also expect that you have the right amount of capital to invest in the franchise. |
| COBS Bread | |
Financing Options |
|
| Franchise Fees | |
| Mara's Cafe and Bakery | |
| COBS Bread | |
| Start-up Costs | |
| Mara's Cafe and Bakery | |
| COBS Bread | |
| Equipment | |
| Mara's Cafe and Bakery} | |
| COBS Bread | |
| Inventory | |
| Mara's Cafe and Bakery | |
| COBS Bread | |
| Receivables | |
| Mara's Cafe and Bakery | |
| COBS Bread | |
| Payroll | |
| Mara's Cafe and Bakery | |
| COBS Bread | |
Training & Support |
|
| Training | |
| Mara's Cafe and Bakery | Franchise owners and their key management staff will receive at least two weeks and up to three weeks of training, including both classroom and on-the-job training. |
| COBS Bread | Throughout the 16 week training program, our training consultants will teach you everything you need to know about managing your COBS Bread bakery. This includes how to monitor and manage operations and finance, the full baking process, production planning, stock control, marketing, managing staff and wages, performance and recruitment management, occupational health and safety, and more, including: * Product knowledge and handling. * Bakery team training and customer service. * Marketing and promotions. * Purchasing and inventory control. * Effective management practices. * Bakery staff development. The COBS Bread Franchise Training Program takes place in a bakery environment, at designated bakery locations. It is conducted over three months, following a three week orientation. During this time potential franchisees acquire the necessary competencies required to operate a COBS Bread bakery. In addition to this, they attend off-site additional training on an ongoing basis when the need arises. |
| Support | |
| Mara's Cafe and Bakery | Your team will receive five days of onsite help at your own location around the time of your grand opening. You will have access to all Mara's Caf & Bakery trademarks, recipes and supply chains, and our unique operational procedures. And, we'll provide you with a copy of our confidential operations manual to help you run your caf properly. |
| COBS Bread | COBS Bread train franchisees to operate their business at a profit, offer experienced 'hands-on' group management, proven business procedures and systems. To meet the changing demands of customers, COBS Bread continues to enhance systems, policies, departmental structures and guidelines, to provide franchisees with more streamlined, relevant and timely support. |
| Marketing | |
| Mara's Cafe and Bakery | |
| COBS Bread | The COBS Bread brand is distinctive - from the delightful service to the high quality freshly baked breads day after day. ‘Real people' baking ‘real bread' while demonstrating ‘real delight,' is the cornerstone of our group marketing strategy. Parent company Bakers Delight, has a strong, recognisable brand. COBS Bread is closely aligned with the Bakers Delight brand, leveraging existing brand awareness. Over time the COBS Bread brand will become more recognisable and continue to grow. Strategic marketing support is offered in the areas of advertising, media, design, product, pricing, public relations, merchandising and market research. Franchisees also have the flexibility to conduct campaigns at a local level. Local marketing supports corporate strategies, leveraging the advertising dollar. |
| Operations | |
| Mara's Cafe and Bakery | |
| COBS Bread | |
Expansion Plans |
|
| US Expansion | |
| Mara's Cafe and Bakery | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| COBS Bread | |
| Canada Expansion | |
| Mara's Cafe and Bakery | |
| COBS Bread | |
| International Expansion | |
| Mara's Cafe and Bakery | |
| COBS Bread | |