Michael Parrella opened his first martial arts school in 1991. In 2009, he used his years of industry experience to start iLoveKickboxing.com, and he began franchising the concept in 2012. iLoveKickboxing.com locations offer group kickboxing fitness classes. Fitness kickboxing is not some hobby we picked up over the weekend. We've been at it for decades, testing and tweaking the entire time to discover the key elements of running a great facility. We've crafted systems for low-pressure sales that are natural and conversational (NOT high-pressure or in-your-face)- We've crafted systems for referrals that make your customers excited to send their friends and family your way- We've learned things that only fellow facility owners can, like who the best vendors in the industry are, and where you'll get the best deals on equipment & supplies. By joining the iLoveKickboxing.com family, you reap the benefits of our years of hard work, trial & error. In short, you get the ripened fruit of our experience to use at your disposal. And we're happy to hand it over to you.