Fatburger vs The Counter Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Fatburger vs The Counter including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  Fatburger The Counter
Investment 498100 - 850600 711133 - 1939750
Franchise Fee
Royalty Fee 6% 6%
Advertising Fee 2% 2%
Year Founded 1952 2003
Year Franchised 1990 2005
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  Fatburger The Counter
Experience * Net Worth: $1,500,000.00 * Liquidity: $500,000.00 * For multi-unit deals, must meet all FCCR and capital requirements * Financial resources to support the business with debt/equity when necessary * Ability to develop additional restaurants (if required) * Excellent personal/professional and financial references * Clear credit and criminal background checks * Leadership standing in the community through participation with civic organizations * Understands the --business of running the business-- * Sound business management skills * Mid-level entrepreneur spirit * Demonstrates leadership skills * Ability to manage and direct human resources under a proven system * Has an understanding of how to develop leadership skills on his/her team * Demonstrates a strong work ethic and a high level of integrity * Customer focused and responsive to customer needs * Possesses a strong decision-making ability * Effective communication skills * Ability to follow directions * Has a passion and enthusiasm for the business * Interested in working in a fast-paced and highly charged industry * Possesses a drive and desire to succeed

Financing Options

  Fatburger The Counter
 
Franchise Fees
Start-up Costs
Equipment
Inventory
Receivables
Payroll

Training & Support

  Fatburger The Counter
Training -Proper training is absolutely essential for maintaining a successful operation while maintaining the consistency and integrity of the Fatburger operation and brand. To that end, Fatburger sets rigorous standards for staff development. -Fatburger provides its franchisees with a detailed and comprehensive curriculum outlining how to operate their Fatburger business. Franchisees will receive thorough instructions in: Restaurant OperationsRestaurant ManagementSafety and HealthLocal Store MarketingSite Selection -Every franchisee receives a set of Fatburger manuals containing the entire training program. These can be kept on hand for reference to direct your daily operations. They provide quick and convenient information -- answering franchisees questions regarding all operating procedures. -Following the development of the new site, Fatburger assists franchisees in planning their grand opening. When franchisees open their doors, the Fatburger corporate operations team will be there to make sure the grand opening is a successful one. On-The-Job Training: 964 hours Classroom Training: 164 hours
Support When franchisees join the Fatburger family, they receive the support provided by an organization committed to their success. Fatburger franchisees will also benefit from the experience of a professional management team. Fatburger has developed an effective, systematic process to get our franchisees up and running quickly. That includes architecture and design support, operational support, purchasing support, equipment selection support, training and recruitment support, advertising and marketing support, and real estate support. Newsletter Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform
Marketing -No business can be successful without creative advertising and an intelligent marketing plan. To continually attract a diverse customer base, Fatburger advertising must react faster, be more daring, more innovative, and more focused on the specific community in which each location is situated. Fatburger's past experience has shown this is the only proven method to stay ahead of the competition. -Fatburger's flair for creative advertising and marketing sets us apart from other restaurants. The distinctive history, the L.A. roots, the world famous cooked-to-order burger, and the look and sound of the restaurants, all provide great opportunities for innovative marketing. Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations Absentee Ownership Allowed

Expansion Plans

  Fatburger The Counter
US Expansion
Canada Expansion 0 0
International Expansion

Start-Up Costs and Fees Mobile

Investment
Fatburger
The Counter
Franchise Fee
Fatburger
The Counter
Royalty Fee
Fatburger 6%
The Counter 6%
Advertising Fee
Fatburger 2%
The Counter 2%
Year Founded
Fatburger 1952
The Counter 2003
Year Franchised
Fatburger 1990
The Counter 2005
Term Of Agreement
Fatburger 5 Year
The Counter
Renewal Fee
Fatburger
The Counter


Business Experience Requirements

Experience
Fatburger * Net Worth: $1,500,000.00 * Liquidity: $500,000.00 * For multi-unit deals, must meet all FCCR and capital requirements * Financial resources to support the business with debt/equity when necessary * Ability to develop additional restaurants (if required) * Excellent personal/professional and financial references * Clear credit and criminal background checks * Leadership standing in the community through participation with civic organizations * Understands the --business of running the business-- * Sound business management skills * Mid-level entrepreneur spirit * Demonstrates leadership skills * Ability to manage and direct human resources under a proven system * Has an understanding of how to develop leadership skills on his/her team * Demonstrates a strong work ethic and a high level of integrity * Customer focused and responsive to customer needs * Possesses a strong decision-making ability * Effective communication skills * Ability to follow directions * Has a passion and enthusiasm for the business * Interested in working in a fast-paced and highly charged industry * Possesses a drive and desire to succeed
The Counter

Financing Options

 
Franchise Fees
Fatburger
The Counter
Start-up Costs
Fatburger
The Counter
Equipment
Fatburger}
The Counter
Inventory
Fatburger
The Counter
Receivables
Fatburger
The Counter
Payroll
Fatburger
The Counter

Training & Support

Training
Fatburger -Proper training is absolutely essential for maintaining a successful operation while maintaining the consistency and integrity of the Fatburger operation and brand. To that end, Fatburger sets rigorous standards for staff development. -Fatburger provides its franchisees with a detailed and comprehensive curriculum outlining how to operate their Fatburger business. Franchisees will receive thorough instructions in: Restaurant OperationsRestaurant ManagementSafety and HealthLocal Store MarketingSite Selection -Every franchisee receives a set of Fatburger manuals containing the entire training program. These can be kept on hand for reference to direct your daily operations. They provide quick and convenient information -- answering franchisees questions regarding all operating procedures. -Following the development of the new site, Fatburger assists franchisees in planning their grand opening. When franchisees open their doors, the Fatburger corporate operations team will be there to make sure the grand opening is a successful one.
The Counter On-The-Job Training: 964 hours Classroom Training: 164 hours
Support
Fatburger When franchisees join the Fatburger family, they receive the support provided by an organization committed to their success. Fatburger franchisees will also benefit from the experience of a professional management team. Fatburger has developed an effective, systematic process to get our franchisees up and running quickly. That includes architecture and design support, operational support, purchasing support, equipment selection support, training and recruitment support, advertising and marketing support, and real estate support.
The Counter Newsletter Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform
Marketing
Fatburger -No business can be successful without creative advertising and an intelligent marketing plan. To continually attract a diverse customer base, Fatburger advertising must react faster, be more daring, more innovative, and more focused on the specific community in which each location is situated. Fatburger's past experience has shown this is the only proven method to stay ahead of the competition. -Fatburger's flair for creative advertising and marketing sets us apart from other restaurants. The distinctive history, the L.A. roots, the world famous cooked-to-order burger, and the look and sound of the restaurants, all provide great opportunities for innovative marketing.
The Counter Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations
Fatburger
The Counter Absentee Ownership Allowed

Expansion Plans

US Expansion
Fatburger
The Counter
Canada Expansion
Fatburger 0
The Counter 0
International Expansion
Fatburger
The Counter