Start-Up Costs and Fees |
||
| Dunn Bros Coffee | Sertinos Coffee Shops | |
| Investment | 406300 - 608500 | 208950 - 288625 |
| Franchise Fee | ||
| Royalty Fee | 5% | 6% |
| Advertising Fee | 3% | 1% |
| Year Founded | 1987 | 0 |
| Year Franchised | 1994 | 0 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Dunn Bros Coffee | Sertinos Coffee Shops | |
| Experience | General business experience | |
Financing Options |
||
| Dunn Bros Coffee | Sertinos Coffee Shops | |
| Franchise Fees | No | |
| Start-up Costs | No | |
| Equipment | No | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| Dunn Bros Coffee | Sertinos Coffee Shops | |
| Training | On-The-Job Training: 270-420 hours Classroom Training: 46-61 hours Additional Training: As needed | Our comprehensive training programs consist of two main parts: an up to five-day classroom-style program and an up to 14-day session of in-store training. For the classroom training, you get to come out to our corporate offices. Here, you will focus on learning management and operational skills. We will give you a review of all the information in the Sertinos Operations Manual. You can later use this manual as a reference guide for your daily store operations, as a problem-solving tool and as an aid for training staff. This training is not only crucial; it is exciting. You'll learn the Ins-and-Outs of: * Hiring and Training * Shop Operations * Personel Management * Customer Service * Advertising * Accounting * Budget Procedures * Security * Beverage Recipes * Marketing * Purchasing * Inventory Control * Equipment Usage * Maintenance * Retail sales of whole bean and home brewing accessories Then it's on to training your staff. Your employees are critical in maintaining high customer satisfaction. Once you have been trained in the Sertinos operating system, it will be easier to influence and guide others with your knowledge and enthusiasm. In-store training prior to your store opening, will not only help your opening day go smoothly, but will also serve as a means of increasing your store's long-term performance. We will spend much of our time teaching you how to make our various menu items-getting you to where it seems you've been doing it for 20 years. |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform | |
| Marketing | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | |
| Operations | 30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 15 Absentee ownership will be considered, but is not preferred Number of Employees Required to Run: 10 - 20 | |
Expansion Plans |
||
| Dunn Bros Coffee | Sertinos Coffee Shops | |
| US Expansion | ||
| Canada Expansion | 0 | |
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Dunn Bros Coffee | |
| Sertinos Coffee Shops | |
| Franchise Fee | |
| Dunn Bros Coffee | |
| Sertinos Coffee Shops | |
| Royalty Fee | |
| Dunn Bros Coffee | 5% |
| Sertinos Coffee Shops | 6% |
| Advertising Fee | |
| Dunn Bros Coffee | 3% |
| Sertinos Coffee Shops | 1% |
| Year Founded | |
| Dunn Bros Coffee | 1987 |
| Sertinos Coffee Shops | 0 |
| Year Franchised | |
| Dunn Bros Coffee | 1994 |
| Sertinos Coffee Shops | 0 |
| Term Of Agreement | |
| Dunn Bros Coffee | 10 years |
| Sertinos Coffee Shops | |
| Renewal Fee | |
| Dunn Bros Coffee | 25% of current fee |
| Sertinos Coffee Shops | |
Business Experience Requirements |
|
| Experience | |
| Dunn Bros Coffee | General business experience |
| Sertinos Coffee Shops | |
Financing Options |
|
| Franchise Fees | |
| Dunn Bros Coffee | No |
| Sertinos Coffee Shops | No |
| Start-up Costs | |
| Dunn Bros Coffee | |
| Sertinos Coffee Shops | |
| Equipment | |
| Dunn Bros Coffee} | |
| Sertinos Coffee Shops | |
| Inventory | |
| Dunn Bros Coffee | |
| Sertinos Coffee Shops | |
| Receivables | |
| Dunn Bros Coffee | |
| Sertinos Coffee Shops | |
| Payroll | |
| Dunn Bros Coffee | |
| Sertinos Coffee Shops | |
Training & Support |
|
| Training | |
| Dunn Bros Coffee | On-The-Job Training: 270-420 hours Classroom Training: 46-61 hours Additional Training: As needed |
| Sertinos Coffee Shops | Our comprehensive training programs consist of two main parts: an up to five-day classroom-style program and an up to 14-day session of in-store training. For the classroom training, you get to come out to our corporate offices. Here, you will focus on learning management and operational skills. We will give you a review of all the information in the Sertinos Operations Manual. You can later use this manual as a reference guide for your daily store operations, as a problem-solving tool and as an aid for training staff. This training is not only crucial; it is exciting. You'll learn the Ins-and-Outs of: * Hiring and Training * Shop Operations * Personel Management * Customer Service * Advertising * Accounting * Budget Procedures * Security * Beverage Recipes * Marketing * Purchasing * Inventory Control * Equipment Usage * Maintenance * Retail sales of whole bean and home brewing accessories Then it's on to training your staff. Your employees are critical in maintaining high customer satisfaction. Once you have been trained in the Sertinos operating system, it will be easier to influence and guide others with your knowledge and enthusiasm. In-store training prior to your store opening, will not only help your opening day go smoothly, but will also serve as a means of increasing your store's long-term performance. We will spend much of our time teaching you how to make our various menu items-getting you to where it seems you've been doing it for 20 years. |
| Support | |
| Dunn Bros Coffee | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
| Sertinos Coffee Shops | |
| Marketing | |
| Dunn Bros Coffee | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Sertinos Coffee Shops | |
| Operations | |
| Dunn Bros Coffee | 30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 15 Absentee ownership will be considered, but is not preferred Number of Employees Required to Run: 10 - 20 |
| Sertinos Coffee Shops | |
Expansion Plans |
|
| US Expansion | |
| Dunn Bros Coffee | |
| Sertinos Coffee Shops | |
| Canada Expansion | |
| Dunn Bros Coffee | 0 |
| Sertinos Coffee Shops | |
| International Expansion | |
| Dunn Bros Coffee | |
| Sertinos Coffee Shops | |